Fashion and ecommerce growth partner · Australia · Italy · Vietnam · China

Design it. Make it. Sell it.

One partner from first sketch to final sale. We design your product, manage production, build your Shopify store and run the marketing that sells it.

30 minutes, no obligation. We review your brand and store and show you three quick wins.

+181%
Gross sales growth for Corfu Jeans in ten months
5.1x
Google Ads return on ad spend
40%
Of total revenue now driven by email
12+
Years designing and producing fashion
Trusted by
Von DutchFreeworldCorfuPlayboyOutbackSanta CruzSunprintsRoyal Flying Doctor Service
Why Crafted by Do

Most brands juggle four suppliers. Nobody owns the result.

A designer, a factory agent, a Shopify developer and an ads agency. Four briefs, four invoices and a product that looks different at every step.

We run the whole chain as one team. The person who designs your collection also sources it, builds the store it sells on and writes the campaigns that launch it. Nothing gets lost between handovers.

What we do

Hire us for one stage or the whole journey. Every service is built to connect with the next.

01

Design and product development

Collections, tech packs, CLO3D garment design and artwork, ready for the factory from day one.

02

Sourcing and production

Trusted manufacturers in Italy, China, Vietnam, Australia and South Korea, including low MOQ options and on-site quality control.

03

Shopify ecommerce

Stores designed around the customer journey, with product architecture and upsells built to convert.

04

Marketing and growth

Google and Meta ads, Klaviyo email systems and AI content production that keep the store growing.

Featured case study

Corfu Jeans: from dated to editorial

Corfu Jeans campaign photo, brand shape system and Shopify growth dashboard

Shopify dashboard: Q1 2026 vs Q1 2025.

Strong product, no digital engine. We rebuilt the brand direction, the Shopify store, the Klaviyo retention system and the Google and Meta campaigns.

+181%Gross sales growth
+237%Orders fulfilled
5.1xGoogle Ads ROAS
40%Revenue from email
Read the case study

More work

Freeworld case study
Product · Sourcing · Shopify · Ads · EmailFreeworldA new walkwear collection and a full digital growth engine for an established footwear brand.
Outback Supply & Co case study
Rebrand · Collections · Shopify · GrowthOutback Supply & CoA modern identity and new collections for an Australian western brand with two decades of heritage.
Claybourn est. 1910 case study
Creative and design partner · 2021 to 2023Claybourn est. 1910Two years of collections, from trend research to the retail floor, made across Australia and China.
Von Dutch case study
Licensed collection · for Atomic Fashion MarketingVon DutchArtwork, tech packs and production for the Von Dutch licensed range.
Playboy case study
Licensed collection · for Atomic Fashion MarketingPlayboyGraphic apparel developed from concept to production for the Playboy licensed range.
Santa Cruz case study
Licensed collection · for Atomic Fashion MarketingSanta CruzArtwork, tech packs and hardware specifications for the Santa Cruz licensed range.
The founder

Meet Ricky

I'm Ricky, founder of Crafted by Do. We help fashion brands go from idea to market through product design, global manufacturing and ecommerce strategy, working across Australia, Italy, China and Vietnam.

When you work with us, you work directly with me, from first sketch to final sale.

Product DevelopmentManufacturing & SourcingShopifyAI Content & AutomationPerformance Marketing
Ricky, founder of Crafted by Do, speaking at a fashion event

Want results like these for your brand?Free 30-minute review of your brand and store, with three quick wins you can act on.

Book a free growth call
Ricky checking garment samples for quality
Quality control on every sample, before production goes ahead.

How we work

01

Plan

One plan for design, production and ecommerce, before anything gets made.

02

Make

Tech packs, sourcing, sampling and on-site quality control, while your store and content take shape.

03

Launch and grow

Store live, campaigns running. We stay on as your growth partner.

What clients say

"Ricky and Crafted by Do brought our collections to life through strong design and production management, from tech packs and sourcing to Shopify development and content creation. His ability to handle both the creative and digital side of our brands made him an invaluable all-in-one partner."
Imran OmarManaging Director, Freeworld · Corfu Jeans · Outback Supply & Co
"Ricky delivered original designs tailored to each client while ensuring production accuracy from concept to finished garment. Beyond product development, he rebuilt our Shopify store into a high-performing sales platform and implemented a full marketing strategy that significantly elevated our digital presence and drove measurable growth."
Cameron DurnfordCEO, Sunprints Merchandise Apparel
"Crafted by Do and Ricky led our product development while simultaneously driving our digital presence, designing collections, managing our Shopify store and creating social media content that elevated our brand online. A rare combination of fashion expertise and marketing vision."
Cherie WangCOO, Claybourn est. 1910

Questions

Anything else? Ask on the call.

What services do you provide?

End-to-end brand building: fashion design and product development, sourcing and manufacturing, Shopify ecommerce development, and marketing and growth. One partner for everything your brand needs.

Where are your manufacturers?

Italy, China, Vietnam, Australia and South Korea, including low MOQ options for smaller runs.

Can I hire you for just one part?

[YOUR ANSWER: e.g. yes, design only, Shopify only or marketing only]

How does pricing work?

[YOUR PRICING APPROACH: e.g. project fee or monthly retainer]

How do I get started?

Book a free 30-minute growth call. We review your brand, product and store, show you three quick wins, then map the next steps together.

Your next collection, designed, made and sold.

Tell us where your brand is today. In 30 minutes we will show you three quick wins and where your next growth is coming from.

Crafted by Do · Design, production and ecommerce for fashion brands
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