Crafted by Do partnered with Claybourn as their dedicated design and product development agency. Leading brand direction, collection design, tech pack development and full manufacturing management across Australia and China from 2021 to 2023.
Brand & Creative Direction
Crafted by Do led full creative direction for Claybourn including trend analysis, seasonal colour direction and brand identity development. Every collection was built on a clear creative vision from concept through to final product.
Brand & Creative Direction
Crafted by Do led full creative direction for Claybourn including trend analysis, seasonal colour direction and brand identity development. Every collection was built on a clear creative vision from concept through to final product.
Brand & Creative Direction
Crafted by Do led full creative direction for Claybourn including trend analysis, seasonal colour direction and brand identity development. Every collection was built on a clear creative vision from concept through to final product.
Tech Pack & Product Development
Comprehensive tech packs and detailed technical sketches developed for every style. Construction details, fabric specifications, trim selections and measurements all documented to exact production standard for both Australian and Chinese manufacturers.
Tech Pack & Product Development
Comprehensive tech packs and detailed technical sketches developed for every style. Construction details, fabric specifications, trim selections and measurements all documented to exact production standard for both Australian and Chinese manufacturers.
Tech Pack & Product Development
Comprehensive tech packs and detailed technical sketches developed for every style. Construction details, fabric specifications, trim selections and measurements all documented to exact production standard for both Australian and Chinese manufacturers.
Collection Design & Development
Complete collections designed from scratch across outerwear and apparel. From initial sketches and technical drawings through to bulk production samples, every style was developed with both aesthetic and commercial purpose.
Collection Design & Development
Complete collections designed from scratch across outerwear and apparel. From initial sketches and technical drawings through to bulk production samples, every style was developed with both aesthetic and commercial purpose.
Collection Design & Development
Complete collections designed from scratch across outerwear and apparel. From initial sketches and technical drawings through to bulk production samples, every style was developed with both aesthetic and commercial purpose.
Manufacturing Management
Full manufacturing oversight across both Australian and Chinese production partners. Quality control measures, cost strategies and production timelines managed end to end ensuring every garment met Claybourn premium standard before reaching market.
Trend Analysis & Research
easonal trend research and competitor analysis informed every collection direction. Customer feedback was reviewed and interpreted into actionable design decisions keeping Claybourn relevant and commercially focused season after season.
Trend Analysis & Research
easonal trend research and competitor analysis informed every collection direction. Customer feedback was reviewed and interpreted into actionable design decisions keeping Claybourn relevant and commercially focused season after season.
Trend Analysis & Research
easonal trend research and competitor analysis informed every collection direction. Customer feedback was reviewed and interpreted into actionable design decisions keeping Claybourn relevant and commercially focused season after season.
Graphic Design & Illustration
Custom illustrations and graphic elements created for apparel and branding applications. Every visual asset developed in house and delivered to production standard.
Graphic Design & Illustration
Custom illustrations and graphic elements created for apparel and branding applications. Every visual asset developed in house and delivered to production standard.
Graphic Design & Illustration
Custom illustrations and graphic elements created for apparel and branding applications. Every visual asset developed in house and delivered to production standard.
The Brief
"Two Years. Two Countries. One Vision."
Claybourn engaged Crafted by Do as their dedicated creative and design partner. From premium fabric sourcing including organic wax cotton to full technical sketches and construction documentation, every collection started with the right materials and the right process.
The Build
"Every Detail Tells the Brand Story."
Complete outerwear and apparel collections were designed from scratch each season. From trend research and initial sketches through to sampling and bulk production, every style was developed with Claybourn's premium heritage aesthetic at its core.
The Factory
"Every Component. Every Measurement. Every Time."
Manufacturing relationships across Australia and China were managed end to end. Quality control measures, production timelines and cost strategies were implemented ensuring every finished garment met Claybourn premium standard before reaching market.
The Tools
“Built Production Ready.”
“Built Production Ready.”
“Built Production Ready.”
Every collection designed and developed by Crafted by Do made it all the way to the Claybourn retail floor. From initial concept and fabric sourcing through to tech packs, manufacturing and quality control, every deliverable was built to the standard required to land in a premium retail environment and stay there for two seasons.
Claybourn engaged Crafted by Do as their dedicated creative and design partner across two years. We led full collection design and product development across outerwear and apparel, managed premium fabric sourcing including specialist suppliers, and oversaw manufacturing relationships across both Australia and China. Quality control measures and cost strategies were implemented every season ensuring every garment met Claybourn premium standard. From initial concept through to finished product on the retail floor, every deliverable was built to last.
Ready to do this for your brand?
Real feedback from brands that trusted Crafted by Do to take them from idea to market.
"Ricky led our product development while simultaneously driving our digital presence designing collections, managing our Shopify store, and creating social media content that elevated our brand online. A rare combination of fashion expertise and marketing vision.
5.0
Real Design.Real Leadership.Real Results.
Real Design.Real Leadership.Real Results.
Real Design.Real Leadership.Real Results.
Claybourn is proof that heritage brands deserve a creative partner who understands both the product and the process.
