Claybourn est. 1910
From concept to production. End to end.
Two years as Claybourn's dedicated design and product development partner: brand direction, collection design, tech packs and full manufacturing management across Australia and China.
One partner, every stage.
Brand & Creative Direction
Trend analysis, seasonal colour direction and brand identity, so every collection started from a clear creative vision.
Collection Design
Complete outerwear and apparel collections designed from scratch, from first sketches to bulk production samples.
Tech Packs & Product Development
Detailed tech packs and technical sketches for every style, documented for both Australian and Chinese manufacturers.
Manufacturing Management
Quality control, cost strategy and production timelines managed end to end across Australia and China.
Trend Analysis & Research
Seasonal trend research, competitor analysis and customer feedback turned into clear, commercial design decisions.
Graphic Design & Illustration
Custom illustrations and graphics for apparel and branding, produced in house to production standard.
Two years. Two countries. One vision.
Claybourn engaged Crafted by Do as their dedicated creative and design partner. From premium fabric sourcing, including organic wax cotton, to full technical sketches and construction documentation, every collection started with the right materials and process.
Every detail tells the brand story.
Outerwear and apparel collections designed from scratch each season, from trend research and sketches through sampling and bulk production, with Claybourn's heritage aesthetic at the core.
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Manufacturing relationships across Australia and China managed end to end, with quality control, timelines and cost strategies that kept every garment at Claybourn's premium standard.
Built for the retail floor.
Every collection we designed and developed made it all the way to the Claybourn retail floor and held its place in a premium retail environment.
Claybourn is proof that heritage brands deserve a creative partner who understands both the product and the process.
Claybourn engaged Crafted by Do as their dedicated creative and design partner for two years. We led collection design and product development across outerwear and apparel, managed premium fabric sourcing and oversaw manufacturing in Australia and China, with quality control and cost strategy every season.
Ricky led our product development while simultaneously driving our digital presence: designing collections, managing our Shopify store, and creating social media content that elevated our brand online. A rare combination of fashion expertise and marketing vision.
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