Partnered with Atomic Fashion to develop technical specification packs for a Von Dutch licensed collection. Tech pack creation, artwork adjustment and production ready documentation from brief to factory submission.
Artwork
Von Dutch artwork was reviewed, adjusted and prepared for production across multiple garment styles. Every graphic was refined, colour separated and scaled to exact placement specifications ready for factory submission.
Artwork
Von Dutch artwork was reviewed, adjusted and prepared for production across multiple garment styles. Every graphic was refined, colour separated and scaled to exact placement specifications ready for factory submission.
Artwork
Von Dutch artwork was reviewed, adjusted and prepared for production across multiple garment styles. Every graphic was refined, colour separated and scaled to exact placement specifications ready for factory submission.
Garment Tech Pack Development
Full specification packs developed across tees, denim shorts and hardware. Construction details, stitching specs, trim codes, label placements and measurements every document delivered factory ready from day one.
Garment Tech Pack Development
Full specification packs developed across tees, denim shorts and hardware. Construction details, stitching specs, trim codes, label placements and measurements every document delivered factory ready from day one.
Garment Tech Pack Development
Full specification packs developed across tees, denim shorts and hardware. Construction details, stitching specs, trim codes, label placements and measurements every document delivered factory ready from day one.
Tech Pack & Artwork Placement
Existing Von Dutch artwork was adjusted and placed across multiple garment styles. Every graphic was sized, positioned and colour separated to exact production specifications ready for print, embroidery and direct application.
Tech Pack & Artwork Placement
Existing Von Dutch artwork was adjusted and placed across multiple garment styles. Every graphic was sized, positioned and colour separated to exact production specifications ready for print, embroidery and direct application.
Tech Pack & Artwork Placement
Existing Von Dutch artwork was adjusted and placed across multiple garment styles. Every graphic was sized, positioned and colour separated to exact production specifications ready for print, embroidery and direct application.
AI Model Visualisation
Production ready garments were presented on AI generated model renders, giving the client a clear visual of fit, placement and finish before a single sample was cut.
The Brief
"Rebel by DNA.
Built for the Street."
Atomic Fashion Marketing, the authorised Australian distributor of Von Dutch, engaged Crafted by Do to develop production ready tech packs and artwork specifications for their licensed collection. The result had to look as good on the street as it did on the spec sheet.
The Build
"Every Detail Tells the Brand Story."
Full hang tag and label specifications were developed alongside garment tech packs. Every branded touchpoint from the Von Dutch Originals hang tag to internal labels was documented to exact size, fold, colour and placement specifications ready for production.
The Factory
"Every Component. Every Measurement. Every Time."
Custom Von Dutch branded metal buttons were specified in full with embossed logo detail, sizing and colourways in anti-brass and anti-silver. Reference images and production measurements were included in every file delivered.
The Tools
"Every Component. Every Measurement. Every Time."
"Every Component. Every Measurement. Every Time."
"Every Component. Every Measurement. Every Time."
Custom Von Dutch branded metal buttons were specified in full with embossed logo detail, sizing and colourways in anti-brass and anti-silver. Reference images and production measurements were included in every file delivered.
Project Overview
Brand: Atomic Fashion Marketing x Von Dutch
Services: Artwork Adjustment, Illustrator File Preparation, Pantone Colour Matching, Tech Pack Development, Hardware Specification, Label and Trim Documentation, AI Model
Year: 2024 - 2025
Market: Australia - New Zealand
Transformation
Atomic Fashion Marketing, the authorised Australian distributor of Von Dutch, engaged Crafted by Do to develop production ready technical specification packs for their licensed collection. Von Dutch artwork was adjusted, colour separated and matched to exact Pantone specifications across multiple garment styles including tees and denim. Full construction documentation was developed covering hardware, trims, labels and measurements with every Illustrator file delivered factory ready for submission without a single revision needed.
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