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Case study 05 · Licensed collection for Atomic Fashion Marketing

Von Dutch
Rebel by DNA. Built for the street.

Partnered with Atomic Fashion Marketing to develop technical specification packs for a Von Dutch licensed collection, from brief to factory submission.

Von Dutch project imageVon Dutch project image
0
Revisions needed
3
Product types documented
100%
Pantone-matched artwork
ClientAtomic Fashion Marketing (Von Dutch licence)
Year2024 to 2025
MarketAustralia and New Zealand
ServicesArtwork Adjustment, Illustrator File Preparation, Pantone Colour Matching, Tech Pack Development, Hardware Specification, Label & Trim Documentation, AI Model Visuals
What we did

One partner, every stage.

01

Artwork

Von Dutch artwork reviewed, adjusted, colour separated and scaled to exact placement specs across multiple garment styles.

02

Garment Tech Packs

Full specification packs across tees, denim shorts and hardware: construction, stitching, trims, labels and measurements, factory ready from day one.

03

Artwork Placement

Every graphic sized, positioned and colour separated for print, embroidery and direct application.

04

AI Model Visualisation

Production-ready garments presented on AI model renders so the client could see fit, placement and finish before sampling.

The Brief

Rebel by DNA. Built for the street.

Atomic Fashion Marketing, the authorised Australian distributor of Von Dutch, needed production-ready tech packs and artwork specs for their licensed collection. It had to look as good on the street as on the spec sheet.

Von Dutch project imageVon Dutch project image
The Build

Every detail tells the brand story.

Hang tag and label specs developed alongside the garment tech packs. Every branded touchpoint, from the Von Dutch Originals hang tag to internal labels, documented to exact size, fold, colour and placement.

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The Factory

Every component. Every measurement. Every time.

Custom Von Dutch metal buttons specified in full, with embossed logo detail, sizing and colourways in anti-brass and anti-silver, plus reference images and measurements in every file.

Von Dutch project imageVon Dutch project image
The outcome

Atomic Fashion x Von Dutch is proof that legendary brands deserve documentation as sharp as the product itself.

Atomic Fashion Marketing engaged Crafted by Do to develop production-ready specification packs for their Von Dutch licensed collection. Artwork was adjusted, colour separated and Pantone matched across tees and denim, with full documentation for hardware, trims, labels and measurements. Every Illustrator file went to the factory without a single revision.

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