Playboy
Iconic by licence. Crafted by design.
Partnered with Atomic Fashion Marketing to bring a Playboy licensed collection to life: product design, technical development and art direction from concept to production-ready assets.
One partner, every stage.
Art Direction & Concept
The full creative direction, from moodboard to colour palette, anchored in tennis culture, Playboy's bold heritage and streetwear sensibility.
Tech Pack & Pattern Development
Full spec packs for tees, caps and a special edition polo, including construction, trims, labels and measurements. Factory ready from day one.
Graphic Design
Custom artwork in Photoshop and Illustrator: a large format back print and a hand-crafted PlayTennis embroidery badge, built to brand standards.
CLO3D Garment Design
The special edition polo designed from scratch in CLO3D, then rendered on a digital avatar and a real model to validate fit before sampling.
Iconic IP. Zero room for error.
Atomic Fashion Marketing had secured a Playboy licence and needed a designer who could carry the full creative and technical load: a collection that honoured one of the world's most recognised brands while feeling fresh, wearable and completely production ready.
Every style had one job: be perfect.
Full specification packs for every garment: fabric selection, artwork placement, construction details, trim codes, labels and measurements. Nothing was left to interpretation.
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Every garment and accessory shipped with a complete specification pack ready for any factory worldwide. Done once, done right, and built to go straight into production.
From brief to production file. Nothing left out.
The polo was built entirely in CLO3D with pattern blocks, an oversized fit and contrast piping, then rendered before a single sample was cut.
Atomic Fashion x Playboy is proof that iconic brands deserve execution that matches their legacy.
Atomic Fashion Marketing engaged Crafted by Do for graphic design, art direction and tech packs for their Playboy licensed collection. Using Photoshop, Illustrator, AI and CLO3D, we delivered production-ready artwork and full specification packs across tees, caps and a special edition polo, across two collection directions.
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