Partnered with Atomic Fashion to bring a Playboy licensed collection to life.
Product design, technical development, and art direction from concept through production-ready assets.
Graphic Design
Custom artwork developed in Photoshop and Illustrator across two techniques. A large format back print graphic and a hand crafted PlayTennis embroidery badge. Built to brand standards and ready for production.
CLO3D Garment Design
The special edition polo was designed from scratch in CLO3D. Pattern blocks, oversized fit, contrast piping details. Rendered on both digital avatar and real model to validate fit and presentation before sampling.
The Brief
"Iconic IP.
Zero Room for Error."
Atomic Fashion had secured a Playboy license and needed a designer who could handle the full creative and technical load. The brief was clear build a collection that honoured one of the world's most recognised brands while feeling fresh, wearable, and completely production ready. We came in to deliver exactly that.
The Build
"Every Style Had
One Job: Be Perfect."
We developed full specification packs for every garment in the collection. Fabric selection, artwork placement, construction details, trim codes, label specifications and garment measurements every detail documented and ready for factory submission. Nothing was left to interpretation.
Every file delivered was production ready from day one.
The Factory
"Designed Here.
Built for Anywhere."
Every garment and accessory in the collection was delivered with a complete specification pack ready for any factory worldwide. From the oversized tees to the structured caps, every style included full construction details, fabric specifications, artwork files, trim codes and label placements. The work was done once, done right, and built to go straight into production without a single back and forth.
The Tools
The special edition polo was designed entirely in CLO3D pattern blocks, oversized fit, contrast orange piping then rendered on digital avatar and real model before a single sample was cut. Every deliverable was built using industry standard tools to professional production standards.
Project Overview
Brand: Atomic Fashion Marketing
Services: Art Direction, Graphic Design, Tech Pack Development, CLO3D Garment Design, Pattern Making, Accessories Design
Year: 2024 - 2025
Market: Australia - New Zealand
Transformation
Atomic Fashion engaged Crafted by Do to provide graphic design, art direction and tech pack creation for their Playboy licensed collection. Using Photoshop, Illustrator, AI and CLO3D, we developed production ready artwork and full specification packs across tees, caps and a special edition polo. Every garment was designed and documented to factory standard, delivering a complete set of production ready assets across two collection directions.
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Real feedback from brands that trusted Crafted by Do to take them from idea to market.
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