Rebranding Outback Supply Co through identity, product design, manufacturing, ecommerce and digital growth.
+137%
+137%
Gross Sales Growth
Gross Sales Growth
+105%
+105%
Orders Fulfilled
Orders Fulfilled
+111%
+111%
Total Orders
Total Orders
AI Content & Automation
We built a dedicated AI content system for Outback Supply Co, producing consistent western lifestyle visuals across paid social, email campaigns, and the Shopify store. Automated workflows ensured brand consistency across the full apparel range while significantly reducing content production time.
AI Content & Automation
We built a dedicated AI content system for Outback Supply Co, producing consistent western lifestyle visuals across paid social, email campaigns, and the Shopify store. Automated workflows ensured brand consistency across the full apparel range while significantly reducing content production time.
AI Content & Automation
We built a dedicated AI content system for Outback Supply Co, producing consistent western lifestyle visuals across paid social, email campaigns, and the Shopify store. Automated workflows ensured brand consistency across the full apparel range while significantly reducing content production time.
Shopify Ecommerce
We redesigned and rebuilt the Outback Supply Co Shopify store from the ground up, creating a modern ecommerce experience that honoured the brand's Australian western heritage. Every touchpoint was built for conversion, resulting in +105% orders fulfilled and +111% total orders year on year.
Shopify Ecommerce
We redesigned and rebuilt the Outback Supply Co Shopify store from the ground up, creating a modern ecommerce experience that honoured the brand's Australian western heritage. Every touchpoint was built for conversion, resulting in +105% orders fulfilled and +111% total orders year on year.
Shopify Ecommerce
We redesigned and rebuilt the Outback Supply Co Shopify store from the ground up, creating a modern ecommerce experience that honoured the brand's Australian western heritage. Every touchpoint was built for conversion, resulting in +105% orders fulfilled and +111% total orders year on year.
Brand Identity & Rebranding
We led a full rebrand of Outback Supply Co, developing a new brand identity, visual language, and guidelines that modernised the brand while preserving its authentic Australian western roots. From logo refinement to brand guidelines and social direction, every touchpoint was unified under one cohesive identity.
Brand Identity & Rebranding
We led a full rebrand of Outback Supply Co, developing a new brand identity, visual language, and guidelines that modernised the brand while preserving its authentic Australian western roots. From logo refinement to brand guidelines and social direction, every touchpoint was unified under one cohesive identity.
Brand Identity & Rebranding
We led a full rebrand of Outback Supply Co, developing a new brand identity, visual language, and guidelines that modernised the brand while preserving its authentic Australian western roots. From logo refinement to brand guidelines and social direction, every touchpoint was unified under one cohesive identity.
Google & Meta Ads
We built and launched full funnel Google and Meta campaigns for Outback Supply Co from the ground up. Through precise audience targeting, creative testing, and continuous optimisation we achieved a 3.8x Google Ads ROAS, driving +137% gross sales growth without inflating CAC.
Marketing & Growth
We designed and implemented Outback Supply Co's full Klaviyo email marketing system from scratch, building automated flows, segmentation, and campaign sequences. The result was +635% growth in email recipients and a 16.78% revenue attribution, with the retention system actively scaling month over month.
Product Design & Manufacturing
We designed multiple new collections for Outback Supply Co, developing full tech packs across denim, shirts, and apparel. From initial concept through to factory sourcing across China and Korea, production visits, and quality control, every garment was brought to market with full accountability at every stage.
Product Design & Manufacturing
We designed multiple new collections for Outback Supply Co, developing full tech packs across denim, shirts, and apparel. From initial concept through to factory sourcing across China and Korea, production visits, and quality control, every garment was brought to market with full accountability at every stage.
Product Design & Manufacturing
We designed multiple new collections for Outback Supply Co, developing full tech packs across denim, shirts, and apparel. From initial concept through to factory sourcing across China and Korea, production visits, and quality control, every garment was brought to market with full accountability at every stage.
x 4.95
x 4.95
Google Ads ROI
Google Ads ROI
+16.78%
+16.78%
Klaviyo Revenue
Klaviyo Revenue
+635%
+635%
Email Recipients
Email Recipients
The Brief
"A Legend.
No Digital Presence."
Outback Supply Co had been celebrating Australian western culture since 2002 with strong product and a loyal community. What was missing was a modern brand identity, a digital presence worth visiting, and a marketing engine built to grow. We came in to rebuild all three.
The Build
"Every Campaign Had One Job: Convert."
"Every Campaign Had One Job: Convert."
"Every Campaign Had One Job: Convert."
We built Outback Supply Co's Google and Meta ad strategy from the ground up, covering search, shopping, and performance campaigns. Through continuous optimisation and creative testing we achieved a 4.95x Google Ads ROAS, driving +137% gross sales growth without inflating CAC.
The Factory
Built to Last.
Made to Perform.
Crafted by DO visited manufacturing partners across China and Korea to oversee prototype testing, quality control, and production standards firsthand. By maintaining direct relationships with our trusted factory network, we ensure every garment and product meets the highest level of quality before it reaches the market. From initial samples through to final approval, every detail was reviewed on the ground.
The Tools
Built With the Best. Delivered at Scale.
Built With the Best. Delivered at Scale.
Built With the Best. Delivered at Scale.
Crafted by DO uses the latest AI tools, professional design programmes, and 3D garment design technology including CLO3D to maintain the highest standard across every channel. From AI assisted content creation and automated marketing workflows to precision tech pack development and 3D product visualisation, every asset produced for Outback Supply Co was built to perform across ecommerce, paid social, and email.
Project Overview
Brand: OUTBACK SUPPLY & CO - Ragtraders International
Services: Brand Identity, AI Content & Automation, Google & Meta Ads, Shopify Ecommerce, Marketing & Growth, Product Design & CLO3D, Sourcing & Manufacturing
Year: 2024 - 2025 - 2026
Market: Australia - USA - New Zealand
Transformation
Outback Supply Co came to us as an iconic Australian western brand with over two decades of heritage but limited digital presence and no structured marketing engine. We rebranded the business from the ground up, developed new collections using CLO3D 3D design and full tech packs, sourced manufacturing partners across China and Korea, rebuilt the Shopify store, and launched full funnel Google and Meta campaigns alongside a Klaviyo retention system. The result was +137% gross sales growth, a 4.95x Google Ads ROAS, and +635% email recipient growth.
Ready to do this for your brand?
Real feedback from brands that trusted Crafted by Do to take them from idea to market.
Managing Director FREEWORLD - CORFU JEANS - OUTBACK SUPPLY&CO
Ricky and Crafted by DO brought our collections to life through strong design and production management from tech packs and sourcing to Shopify development and content creation. His ability to handle both the creative and digital side of our brands made him an invaluable all-in-one partner.
5.0
Real Product. Real Story. Real Results.
Real Product. Real Story. Real Results.
Outback Supply Co is proof that heritage brands deserve a modern stage.
Outback Supply Co is proof that heritage brands deserve a modern stage.
