Outback Supply & Co
Australian since 2002. Built for today.
Rebranding Outback Supply Co through identity, product design, manufacturing, ecommerce and digital growth.
One partner, every stage.
Brand Identity & Rebranding
A full rebrand with new identity, visual language and guidelines that modernised the brand while keeping its authentic Australian western roots.
Product Design & Manufacturing
New collections across denim, shirts and apparel with full tech packs, factory sourcing in China and Korea, production visits and quality control.
Shopify Ecommerce
The store rebuilt from the ground up as a modern experience that honours the brand's western heritage, with every touchpoint built for conversion.
Google & Meta Ads
Full funnel campaigns built from scratch with precise targeting, creative testing and continuous optimisation, growing sales without inflating CAC.
Klaviyo Retention
Automated flows, segmentation and campaign sequences built from scratch, with the retention system scaling month over month.
AI Content & Automation
Consistent western lifestyle visuals across paid social, email and the store, produced in a fraction of the time.
A legend. No digital presence.
Outback Supply Co had been celebrating Australian western culture since 2002 with strong product and a loyal community. What was missing was a modern brand identity, a digital presence worth visiting and a marketing engine built to grow. We came in to rebuild all three.
Every campaign had one job: convert.
We built the Google and Meta strategy from the ground up across search, shopping and performance campaigns, with continuous optimisation and creative testing behind every result.
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We visited manufacturing partners across China and Korea to oversee prototypes, quality control and production standards firsthand, so every garment met the standard before it reached market.
Built with the best. Delivered at scale.
AI tools, professional design programmes and CLO3D 3D garment design, from AI-assisted content and automated workflows to precise tech packs and 3D product visualisation.
Outback Supply Co is proof that heritage brands deserve a modern stage.
Outback Supply Co came to us as an iconic Australian western brand with over two decades of heritage but limited digital presence and no structured marketing engine. We rebranded the business, developed new collections in CLO3D with full tech packs, sourced manufacturing across China and Korea, rebuilt the Shopify store and launched Google, Meta and Klaviyo.
Ricky and Crafted by Do brought our collections to life through strong design and production management, from tech packs and sourcing to Shopify development and content creation. His ability to handle both the creative and digital side of our brands made him an invaluable all-in-one partner.
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