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Case study 01

Corfu Jeans
From dated to editorial.

+181% sales growth in ten months. One partner for brand, store, ads and email.

Corfu Jeans project image
+181%
Gross sales growth
+237%
Orders fulfilled
5.1x
Google Ads ROAS
40%
Revenue from email
+668%
Flow revenue growth
33%
Returning customer rate
ClientCorfu Jeans, Ragtraders International
Year2025 to 2026
MarketAustralia and New Zealand
ServicesBrand Direction, AI Content & Automation, Shopify Ecommerce, Email Marketing (Klaviyo), Google & Meta Ads
What we did

One partner, every stage.

01

AI Content & Automation

We built a content system that shifted the brand from dated catalogue imagery to editorial-grade visuals, consistent across paid social, email and the Shopify store, while cutting production time.

02

Shopify Ecommerce

We redesigned and rebuilt the store from the ground up to match the new editorial direction, with better architecture, product presentation and upsell systems built for conversion.

03

Google & Meta Ads

Full funnel campaigns built from scratch across search, shopping and Performance Max, with precise targeting and ongoing creative testing.

04

Klaviyo Retention

Automated flows, segmentation and campaign strategy that turned email into one of the brand's core revenue channels.

The Brief

The brand was ready. The strategy wasn't.

Corfu Jeans had strong product and years in market. What was missing was a cohesive brand identity, a digital presence worth visiting, and a growth strategy to match their ambition. We built all three.

Corfu Jeans project imageCorfu Jeans project image
The Build

Every click had one job: convert.

The new Shopify store was designed from the ground up around the customer journey. Every page, product layout and upsell touchpoint has one job: turn browsers into buyers.

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The Retention

Email wasn't a newsletter. It was a revenue engine.

We built Corfu's Klaviyo system from scratch: automated flows, smart segmentation and campaign strategy, so email drives repeat purchases rather than just announcing sales.

Corfu Jeans project imageCorfu Jeans project image
The Growth

Every dollar had to earn its place.

Full funnel Google Ads across search, shopping and Performance Max. Every campaign was tested, measured and optimised, so spend only went where it earned a return.

The outcome

Corfu Jeans is proof that vision and execution matter.

Corfu Jeans came to us with strong product but no digital presence to match. We rebuilt the brand from the ground up: new creative direction, a conversion-focused Shopify store, a full Klaviyo retention system, and performance campaigns across Google and Meta. In ten months, Corfu went from dated to editorial and from invisible to converting.

Corfu Jeans project imageCorfu Jeans project image
“
Ricky and Crafted by Do brought our collections to life through strong design and production management, from tech packs and sourcing to Shopify development and content creation. His ability to handle both the creative and digital side of our brands made him an invaluable all-in-one partner.
Imran OmarManaging Director, Freeworld · Corfu Jeans · Outback Supply & Co
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