Google & Meta Ads
We built a content system for Corfu Jeans that shifted the brand from dated catalogue imagery to editorial-grade visuals. Using AI-assisted production workflows, we created consistent, on-brand content across paid social, email, and the Shopify store, reducing production time while lifting the overall brand perception.
Marketing & Growth
We implemented a full Klaviyo retention system for Corfu Jeans, covering automated flows, segmentation, and campaign strategy. The result was 48% of total revenue attributed directly to Klaviyo, with a 48.5% email open rate well above industry benchmarks, building a loyal customer base and driving repeat purchase revenue month over month.
The Brief
Corfu Jeans had strong product and years in market.
What was missing was a cohesive brand identity, a digital presence worth visiting, and a growth strategy to match their ambition.
We built all three.
The Build
The new Shopify store was designed from the ground up around the customer journey. Every page, every product layout, every upsell touchpoint was intentional, resulting in +135% orders fulfilled in Q1 2026 compared to previous year period
The Retention
Corfu's full Klaviyo system from scratch automated flows, smart segmentation, and campaign strategy.
The result was 47% of total revenue attributed directly to email, with a 48.5% open rate well above industry benchmarks.
The Growth
We built and managed full funnel Google Ads campaigns for Corfu Jeans, covering search, shopping, and performance max. Through continuous optimisation, precise audience targeting, and creative testing, we achieved a 340% ROAS, 145k impressions, and a $0.59 average cost per click, scaling revenue without inflating spend
Project Overview
Brand: Corfu Jeans - Ragtraders International
Services: Brand Direction, AI Content & Automation, Shopify Ecommerce, Email
Marketing (Klaviyo), Google & Meta Ads
Year: 2025 — 2026
Market: Australia, New Zealand, Tasmania
Transformation
Corfu Jeans came to us as a brand with strong product but no digital presence to match. We rebuilt the brand from the ground up, new creative direction, a conversion-focused Shopify store, a full Klaviyo retention system, and performance campaigns across Google and Meta.
In one quarter, Corfu went from dated to editorial, from invisible to converting, achieving +92% gross revenue growth, +135% orders fulfilled, and 47% of total revenue attributed to email alone.
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Real feedback from brands that trusted Crafted by Do to take them from idea to market.
Reviews
Imran Omar
Managing Director FREEWORLD - CORFU JEANS - OUTBACK SUPPLY&CO
Ricky and Crafted by DO brought our collections to life through strong design and production management from tech packs and sourcing to Shopify development and content creation. His ability to handle both the creative and digital side of our brands made him an invaluable all-in-one partner.
