Partnered with Atomic Fashion Marketing to develop technical specification packs for a Santa Cruz licensed collection. Tech pack creation, artwork adjustment and production ready documentation from brief to factory submission.
Artwork
Santa Cruz artwork was reviewed, adjusted and prepared for production across multiple garment styles. Every graphic was refined in Illustrator, colour separated and matched to exact Pantone specifications for fabric and print accuracy ready for factory submission.
Artwork
Santa Cruz artwork was reviewed, adjusted and prepared for production across multiple garment styles. Every graphic was refined in Illustrator, colour separated and matched to exact Pantone specifications for fabric and print accuracy ready for factory submission.
Artwork
Santa Cruz artwork was reviewed, adjusted and prepared for production across multiple garment styles. Every graphic was refined in Illustrator, colour separated and matched to exact Pantone specifications for fabric and print accuracy ready for factory submission.
Garment Tech Pack Development
Full specification packs developed across denim shorts, hoodies and hardware. Construction details, stitching specs, trim codes, label placements and measurements. Every Illustrator file delivered with Pantone colour references and factory ready documentation from day one.
Garment Tech Pack Development
Full specification packs developed across denim shorts, hoodies and hardware. Construction details, stitching specs, trim codes, label placements and measurements. Every Illustrator file delivered with Pantone colour references and factory ready documentation from day one.
Garment Tech Pack Development
Full specification packs developed across denim shorts, hoodies and hardware. Construction details, stitching specs, trim codes, label placements and measurements. Every Illustrator file delivered with Pantone colour references and factory ready documentation from day one.
Tech Pack & Artwork Placement
Existing Santa Cruz artwork was adjusted and placed across multiple garment styles. Every graphic was sized, positioned and colour separated with full Pantone colour matching to exact production specifications ready for print, embroidery and direct application.
Tech Pack & Artwork Placement
Existing Santa Cruz artwork was adjusted and placed across multiple garment styles. Every graphic was sized, positioned and colour separated with full Pantone colour matching to exact production specifications ready for print, embroidery and direct application.
Tech Pack & Artwork Placement
Existing Santa Cruz artwork was adjusted and placed across multiple garment styles. Every graphic was sized, positioned and colour separated with full Pantone colour matching to exact production specifications ready for print, embroidery and direct application.
AI Model Visualisation
Production ready garments were presented on AI generated model renders giving the client a clear visual of fit, placement and finish before a single sample was cut. Every render built to match the exact Pantone colours and specifications from the tech pack.
The Brief
"Skate Culture.
Built to Spec."
Atomic Fashion Marketing engaged Crafted by Do to develop production ready specification packs for their Santa Cruz licensed collection. From women's denim shorts to hoodies and custom hardware, every detail was documented to exact factory standard.
The Build
"Every Detail Tells the Brand Story."
Custom Santa Cruz branded hardware was specified in full. The embossed circular badge detailing the iconic Santa Cruz Skateboards mark was documented with exact dimensions, emboss depth and colourway options. Every file delivered with reference images and production measurements included.
The Factory
"Every Component. Every Measurement. Every Time."
The Santa Cruz checkerboard dot artwork was adjusted, colour separated and prepared to exact Pantone specifications. Every colour, every element, every placement documented and delivered in Illustrator ready for direct factory application without a single revision.
The Tools
“Built Production Ready.”
“Built Production Ready.”
“Built Production Ready.”
Every spec pack was built using Photoshop and Illustrator with full Pantone colour matching across every garment and accessory. AI model visualisation was used to present garments before sampling. Every file delivered met professional production standard from day one.
Project Overview
Brand: Atomic Fashion Marketing x Santa Cruz
Services: Artwork Adjustment, Illustrator File Preparation, Pantone Colour Matching, Tech Pack Development, Hardware Specification, Label and Trim Documentation, AI Model
Year: 2024 - 2025
Market: Australia - New Zealand
Transformation
Atomic Fashion Marketing engaged Crafted by Do to develop production ready technical specification packs for their Santa Cruz licensed collection. Santa Cruz artwork was adjusted, colour separated and matched to exact Pantone specifications across denim shorts, hoodies and accessories. Full construction documentation was developed covering custom hardware, zipper pulls, leather patches, hang tags, labels and measurements with every Illustrator file delivered factory ready for submission without a single revision needed.
Ready to do this for your brand?
Real feedback from brands that trusted Crafted by Do to take them from idea to market.
