Santa Cruz
Specified. Documented. Production ready.
Partnered with Atomic Fashion Marketing to develop technical specification packs for a Santa Cruz licensed collection, from brief to factory submission.
One partner, every stage.
Artwork
Santa Cruz artwork refined in Illustrator, colour separated and matched to exact Pantone specs for fabric and print accuracy.
Garment Tech Packs
Spec packs across denim shorts, hoodies and hardware, with Pantone references and factory-ready documentation from day one.
Artwork Placement
Every graphic sized, positioned and colour matched for print, embroidery and direct application.
AI Model Visualisation
Garments shown on AI model renders matched to the tech pack colours, so the client saw fit and finish before sampling.
Skate culture. Built to spec.
Atomic Fashion Marketing needed production-ready specification packs for their Santa Cruz licensed collection. From women's denim shorts to hoodies and custom hardware, every detail had to be documented to factory standard.
Every detail tells the brand story.
Custom Santa Cruz hardware specified in full: the embossed circular badge documented with exact dimensions, emboss depth and colourway options, plus reference images and measurements.
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The checkerboard dot artwork was colour separated and prepared to exact Pantone specs, then delivered in Illustrator ready for direct factory application without a single revision.
Built production ready.
Every spec pack built in Photoshop and Illustrator with full Pantone matching, and AI model visualisation to present garments before sampling.
Atomic Fashion x Santa Cruz is proof that iconic skate brands deserve documentation as precise as the culture they represent.
Atomic Fashion Marketing engaged Crafted by Do for production-ready specification packs for their Santa Cruz licensed collection. Artwork was colour separated and Pantone matched across denim shorts, hoodies and accessories, with full documentation for custom hardware, zipper pulls, leather patches, hang tags, labels and measurements.
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