Freeworld
Great product. Bigger market.
Scaling Freeworld's footwear and walkwear range through product design, performance marketing and ecommerce.
One partner, every stage.
Product Design & Collection
A new walkwear apparel collection designed to extend the footwear range, from first concept to final tech packs, so shoes and apparel read as one brand.
Sourcing & Manufacturing
Manufacturing partners selected in China, detailed tech packs, factory visits, quality control and production managed through to final delivery.
Shopify Ecommerce
The store optimised and scaled for a growing range, with better product architecture, collection structure and upsell systems built for conversion.
Google & Meta Ads
Full funnel campaigns launched from the ground up, with precise targeting, creative testing and continuous optimisation, scaling revenue without inflating CAC.
Klaviyo Retention
Automated flows, segmentation and campaign sequences built from scratch, with email growing into a real revenue channel alongside paid.
AI Content & Automation
A content system producing consistent product and lifestyle visuals for paid social, email and the store, with far less production time.
Great product. No digital engine.
Freeworld had a strong footwear and walkwear range with years of product development behind it. What was missing was a performance marketing strategy, a content system, and a digital presence built to scale. We came in to build all three.
Every campaign had one job: perform.
We built the Google and Meta strategy from zero across search, shopping and performance campaigns. Continuous optimisation and creative testing drove strong online growth without inflating acquisition costs.
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Book a free growth callBuilt to last. Made to perform.
We visited manufacturing partners across China and Korea to oversee prototype testing, quality control and production standards firsthand. From first samples to final approval, every detail was reviewed on the ground.
Built with the best. Delivered at scale.
AI tools and professional design programmes keep every asset consistent across ecommerce, paid social and email, from AI-assisted content and automated workflows to precise design execution.
Freeworld is proof that great product deserves a great strategy.
Freeworld came to us with strong product and an established footwear range, but limited digital presence and no structured marketing engine. We designed a new walkwear collection, sourced manufacturing partners across Asia, launched full funnel Google and Meta campaigns and implemented a Klaviyo retention system.
Ricky and Crafted by Do brought our collections to life through strong design and production management, from tech packs and sourcing to Shopify development and content creation. His ability to handle both the creative and digital side of our brands made him an invaluable all-in-one partner.
Ready to do this for your brand?
Tell us where your brand is today. In 30 minutes we will show you three quick wins and where your next growth is coming from.