Google & Meta Ads
We built and launched full funnel Google and Meta campaigns for Freeworld from the ground up. Through precise audience targeting, creative testing, and continuous optimisation we achieved a 4.78x Google Ads ROAS, scaling online revenue by +219% without inflating CAC.
Marketing & Growth
We designed and implemented Freeworld's full Klaviyo email marketing system from scratch, building automated flows, segmentation, and campaign sequences. The retention system is actively scaling, with email becoming an increasingly powerful revenue channel alongside paid performance.
The Brief
"Great Product.
No Digital Engine."
Freeworld had a strong footwear and walkwear range with years of product development behind it. What was missing was a performance marketing strategy, a content system, and a digital presence built to scale. We came in to build all three.
The Build
We built Freeworld's Google and Meta ad strategy from zero, covering search, shopping, and performance campaigns. Through continuous optimisation and creative testing we achieved a 4.20x Google Ads ROAS, driving +219% online store growth without inflating CAC.
The Factory
Built to Last.
Made to Perform.
Crafted by DO visited manufacturing partners across China and Korea to oversee prototype testing, quality control, and production standards firsthand. By maintaining direct relationships with our trusted factory network, we ensure every garment and product meets the highest level of quality before it reaches the market. From initial samples through to final approval, every detail was reviewed on the ground.
The Tools
Crafted by DO uses the latest AI tools and professional design programmes to maintain the highest standard across every channel. From AI assisted content creation and automated marketing workflows to precision design execution, every asset produced for Freeworld was built to perform consistently across ecommerce, paid social, and email.
Project Overview
Brand: FREEWORLD - Ragtraders International
Services:AI Content & Automation, Google & Meta Ads, Shopify Ecommerce, Product Design & Collection, Sourcing & Manufacturing
Year: 2025 — 2026
Market: Worldwide
Transformation
Freeworld came to us with strong product and an established footwear range but limited digital presence and no structured marketing engine. We rebuilt the brand's digital strategy from the ground up, designing a new walkwear collection, sourcing manufacturing partners across Asia, launching full funnel Google and Meta campaigns, and implementing a Klaviyo retention system. The result was +253% gross revenue growth, +219% online store sales, and a 4.20x Google Ads ROAS.
Ready to do this for your brand?
Real feedback from brands that trusted Crafted by Do to take them from idea to market.
Reviews
Imran Omar
Managing Director FREEWORLD - CORFU JEANS - OUTBACK SUPPLY&CO
Ricky and Crafted by DO brought our collections to life through strong design and production management from tech packs and sourcing to Shopify development and content creation. His ability to handle both the creative and digital side of our brands made him an invaluable all-in-one partner.
