Royal Flying Doctor Service
Designed for the outback. Built for thousands.
A full product range designed and produced for the Royal Flying Doctor Service, from the Premium Adventurer Rescue Swag to a branded dog coat.
One partner, every stage.
Product Design & Art
Every product designed from scratch around the RFDS identity, honouring the heritage of one of Australia's most iconic organisations.
Tech Pack Development
Pattern drawings, construction details, measurements and hardware placement for the swag and dog coat, all factory ready.
Sourcing
420gsm wax cotton, full grain leather straps, brushed metal hardware and custom engraved badge plates, sourced to exact standard.
Production Management
Full oversight from first sample to bulk manufacture, with quality control at every stage.
Product Presentation
Professional photography and production documentation ready for launch on the RFDS online store.
Marketing Materials
Product photography and copy written to convert browsers into buyers on the RFDS store.
One brief. One icon. Thousands of units.
The Royal Flying Doctor Service needed a hero product that matched the prestige of the organisation. We were engaged to design, source and produce a premium first aid bag from scratch, with every decision reflecting the RFDS legacy.
Every detail tells the brand story.
420gsm wax cotton, full grain leather straps, solid brass buckles and a custom engraved RFDS badge plate, designed and sourced in Australia and documented for bulk production without compromise.
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Book a free growth callOne product range. Two categories.
The range extended from the rescue swag to a custom branded dog coat, both designed from scratch with full pattern drawings, hardware specs and production documentation.
The Royal Flying Doctor Service is proof that purpose-led brands deserve product built to last.
The Royal Flying Doctor Service engaged Crafted by Do to design and produce a premium product range from scratch. We sourced the materials in Australia, developed full technical documentation and managed production through to bulk manufacture. The Premium Adventurer Rescue Swag became their best-selling product, and the range later extended to a branded dog coat.
Ricky led our product development while simultaneously driving our digital presence: designing collections, managing our Shopify store, and creating social media content that elevated our brand online. A rare combination of fashion expertise and marketing vision.
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